Sugary cereals

Sugary cereals named and shamed by Liverpool health bosses

Image captionKellogg's Frosties contains 3.7 sugar cubes per 40g serving, Public Health Liverpool found

Health officials have named and shamed what they say are the most sugary breakfast cereals.

Some, including Kellogg's Frosties and Coco Pops, contain three-and-a-half sugar cubes or more per 40g serving, Public Health Liverpool (PHL) found.

A seven to 10-year-old's recommended maximum daily allowance is six cubes.

Kellogg's said it had recently reduced sugar in Coco Pops by 14% and added the recommended portion size for its cereals was 30g.

How much sugar is hiding in your food?

A spokesperson said its "long-term sugar reduction programme" had also seen sugar reduced in other cereals like Special K and Bran Flakes.

The Liverpool campaign Save Kids from Sugar has broken cereals down into "high" and "medium" sugar classifications and also recommends healthier options.

Too much sugar in a child's diet can lead to obesity, tooth decay, type 2 diabetes, heart disease and some common cancers, PHL said.

'Loaded with sugar'

Figures from the government's National Child Measurement Programme, showed more than a fifth of reception class pupils in England were classified as overweight or obese in 2015-16, with that figure rising to a third for year six children.


Overweight and obese children

1 in 5

reception age children in England are overweight or obese

1 in 3

children in year six

  • 44% of year six children in Greenwich, the highest in England

  • 31% of reception children in Middlesbrough, the highest in England

  • 14% of reception children in Kingston upon Thames, the lowest in England

  • 25% of year six children in Richmond upon Thames, the lowest in England

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Almost a third of five-year-olds in Liverpool have decayed, missing or filled teeth, with two children a day under the age of 10 having to be admitted to hospital to get teeth removed, PHL said.

More than 23% of year six children are obese in Liverpool and almost 40% are overweight or obese, it added.

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Cereal classifications


High sugar (between 2.4 and 3.7 sugar cubes per 40g serving):

  • Frosties
  • Coco Pops
  • Coco Shreddies,
  • Cookie Crisp
  • Krave
  • Supermarket own brands including Frosted Flakes, Choco Rice and Honey Nut

Medium sugar (between 1 and 2.2 sugar cubes per 40g serving):

  • Cheerios
  • Weetos
  • Shreddies
  • Rice Krispies
  • Supermarket own brands including Multigrain Hoops and Chocopops

Healthier options (less than half a sugar cube per 40g serving):

  • Shredded Wheat
  • Wheat Shreds
  • Ready Brek
  • Porridge Oats
  • Weetabix
  • Alternatives such as a boiled egg, scrambled egg or toast

Source: Public Health Liverpool

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Over the next three months posters and leaflets will be put in health centres, dental surgeries and hospitals in Liverpool.

The public health team will also be working with school breakfast clubs and holding events aimed at educating parents.

Image captionPosters will appear in health centres and dentist surgeries in Liverpool

Parents can log on to Save Kids From Sugar to calculate how much sugar their children are consuming.

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Number of 4g sugar cubes in a 40g serving

  • 3.7 - Frosties (Kellogg's)
  • 3.5 - Coco Pops (Kellogg's)
  • 3.5 - Crunch Nut (Kellogg's)
  • 2.8 - Krave (Kellogg's)
  • 2.1 - Cheerios (Nestle)
  • 1.5 - Shreddies (Nestle)
  • 1 - Rice Krispies (Kellogg's)
  • 0.5 - Shredded Wheat (Nestle), Ready Brek (Weetabix Ltd) and Weetabix